House of SAE is an independent brand consulting and execution agency founded by Sofia and Ezra Jaguar.

We combine strategy, systems, and hands-on execution to help brands become clearer, sharper, and built to last visually and commercially.

Together, we fix what’s off, improve what’s working and guide you through what actually moves the needle. From design and messaging to marketing and systems we help you avoid expensive mistakes and build real momentum.

Sofia brings a grounded yet elevated approach to brand clarity specializing in visual identity, culturally intelligent messaging, and communications that resonate. With a background in media, English, and cultural studies, plus deep experience working with women-led and values-driven brands, she helps clients create intentional, standout identities.

Ezra is the straight-talking strategist who turns ideas into income. With a foundation in design, communications and media production, he now focuses on creative direction, positioning and execution. He helps clients market smarter, streamline faster and scale with systems that convert.